REDESIGN + CRO + DESIGN SYSTEM

Regus

Sector

Real estate

For more than 30 years, Regus helped businesses find and create the perfect workspace for their people. Their extensive network of locations enables companies of all sizes to work wherever, and however they need.

Regus' office space, co-working environments, business lounges and meeting rooms come with everything taken care of. Experienced, friendly teams sort all the details and services, so people can be more productive and stay focussed on what's important.

REDESIGN + CRO + DESIGN SYSTEM

Regus

Sector

Real estate

For more than 30 years, Regus helped businesses find and create the perfect workspace for their people. Their extensive network of locations enables companies of all sizes to work wherever, and however they need.

Regus' office space, co-working environments, business lounges and meeting rooms come with everything taken care of. Experienced, friendly teams sort all the details and services, so people can be more productive and stay focussed on what's important.

REDESIGN + CRO + DESIGN SYSTEM

Regus

Sector

Real estate

For more than 30 years, Regus helped businesses find and create the perfect workspace for their people. Their extensive network of locations enables companies of all sizes to work wherever, and however they need.

Regus' office space, co-working environments, business lounges and meeting rooms come with everything taken care of. Experienced, friendly teams sort all the details and services, so people can be more productive and stay focussed on what's important.

We want to partner with a team we can collaborate closely with, ideating and testing in a fast but considered way.

The brief

This project landed at the peak of the pandemic where we partnered with Regus to develop a CRO programme, and at the same time refine the design language for the UK website first, and then across the world.

Our brief was to optimise the main journeys - discover and purchase - and take the existing UI toolkit and evolve it into a modern design system.

We want to partner with a team we can collaborate closely with, ideating and testing in a fast but considered way.

The brief

This project landed at the peak of the pandemic where we partnered with Regus to develop a CRO programme, and at the same time refine the design language for the UK website first, and then across the world.

Our brief was to optimise the main journeys - discover and purchase - and take the existing UI toolkit and evolve it into a modern design system.

We want to partner with a team we can collaborate closely with, ideating and testing in a fast but considered way.

The brief

This project landed at the peak of the pandemic where we partnered with Regus to develop a CRO programme, and at the same time refine the design language for the UK website first, and then across the world.

Our brief was to optimise the main journeys - discover and purchase - and take the existing UI toolkit and evolve it into a modern design system.

The work

The design team which I led worked in collaboration with the CRO experts, content strategists, and other client-side practitioners (analysts, PO, etc) to define the main optimisation opportunities, for which we provided hi-fi designs at fast pace.

As the CRO programme developed we took the existing UI toolkit and updated it to better match the code structure, reviewing every component, adding auto-layout, variations, and responsiveness across the whole library supporting 4 breakpoints.

At the same time we started to design new components and patterns, bringing animation and interaction into the experience, as well as refining the visual standards of the design language.

Role

Design director

Team

2 senior designers 1 content strategist

Duration

18 months

Skills

Content strategy

Workshop

UX/UI design

Prototyping

Client presentation

The work

The design team which I led worked in collaboration with the CRO experts, content strategists, and other client-side practitioners (analysts, PO, etc) to define the main optimisation opportunities, for which we provided hi-fi designs at fast pace.

As the CRO programme developed we took the existing UI toolkit and updated it to better match the code structure, reviewing every component, adding auto-layout, variations, and responsiveness across the whole library supporting 4 breakpoints.

At the same time we started to design new components and patterns, bringing animation and interaction into the experience, as well as refining the visual standards of the design language.

Role

Design director

Team

2 senior designers 1 content strategist

Duration

18 months

Skills

Content strategy

Workshop

UX/UI design

Prototyping

Client presentation

The work

The design team which I led worked in collaboration with the CRO experts, content strategists, and other client-side practitioners (analysts, PO, etc) to define the main optimisation opportunities, for which we provided hi-fi designs at fast pace.

As the CRO programme developed we took the existing UI toolkit and updated it to better match the code structure, reviewing every component, adding auto-layout, variations, and responsiveness across the whole library supporting 4 breakpoints.

At the same time we started to design new components and patterns, bringing animation and interaction into the experience, as well as refining the visual standards of the design language.

Role

Design director

Team

2 senior designers 1 content strategist

Duration

18 months

Skills

Content strategy

Workshop

UX/UI design

Prototyping

Client presentation

Homepage flow

Homepage flow

Homepage flow

New main navigation

New main navigation

New main navigation

Hello.

I'm Alex, a design / creative director with a background in interface, product and visual design, and a strong collaborative experience in UX, research, and design strategy.

Hello.

I'm Alex, a design / creative director with a background in interface, product and visual design, and a strong collaborative experience in UX, research, and design strategy.

Hello.

I'm Alex, a design / creative director with a background in interface, product and visual design, and a strong collaborative experience in UX, research, and design strategy.

© 2023 Alex Carvalho, all rights reserved. Disclaimer: none of the work showcased in this website contains real client content or data, and its sole purpose is to demonstrate creative skills and experience.

© 2023 Alex Carvalho, all rights reserved. Disclaimer: none of the work showcased in this website contains real client content or data, and its sole purpose is to demonstrate creative skills and experience.

© 2023 Alex Carvalho, all rights reserved. Disclaimer: none of the work showcased in this website contains real client content or data, and its sole purpose is to demonstrate creative skills and experience.