Hello. I'm Alex.
I'm a Design Director with a background on Visual Design, with collaborative experience in UX, Product Design, and Design Strategy.
I'm passionate about the craft, pixel perfect and detail oriented, but never compromising deadlines or project objectives.
I've worked in many different types of projects, from mobile apps, to big web design builds, from art directing campaigns to branding projects and building design systems.
I've led teams of designers, illustrators, motion designers, and UX'ers, where I've not only oversaw their work but (and most rewarding for me), strived to inspire and grow their creative talent. I've also frequently bridged between creatives and the dev/tech teams, as I'm comfortable to learn, research and understand the techical challenges that might come up with new products.
I've also been very client-facing, as I've conducted presentations, stakeholder interviews and joint workshops.
I’m always open to new challenges. Have one that you think I might be a good match?
Get in touch with me. :-)
Working mostly on new business pitches across several markets (payroll, mortgages, streaming media services, and more).
Redesiging an insurance website (brochure, and quote & buy journeys); stakeholders and customer interviews, insights analysis, defining new customer journeys, and digital brand definition.
Working on a pitch for an American pharmaceutical brand; ideation, design, testing and interate on concepts for a health native app (mobile and smart watch integration).
Update: the pitch was won.
Working on a finance brand, in web, mobile apps, and brand governance & guidelines.
"Alex is a brilliant designer with exceptional UX skills to boot. A lively, creative and very solutions-oriented addition to the team, I enjoy working with him immensely and am grateful for the attention to detail, flexibility and creative excellence he brings to the projects I have worked with him on."
"Alex is a gifted designer - consistently producing work with pace and diligence across any mobile or web platform. Also, his great knowledge of UX complements his designs perfectly. Alex has a level headed, but happy and optimistic attitude, which is a bonus for a team under stress. I'd have him on my team any time, and hope to have the chance."
"Alex was an inspirational character full of ideas and passion, grounded with common sense and commercial acumen.
Great with clients, a charmer and a very savvy creative - I would recommend hiring the man in a heartbeat."
"He's always motivated and looking for new paths, new ideas, new concepts. Knows what team work really is and knows how to focus on what really matters.
I really liked working with him because he's that kind of person that combines a good ability to work to an uncommon creativity, which is always motivating and interesting. He is educated, interested and sincere, characteristics that ultimately are reflected in the quality of his work."
"Besides being a joy to work with, Alexandre is a take-charge person who is able to present stunning creative ideas and communicate the campaigns and creative approaches in a clear and very sharp way. He has successfully developed successful campaigns for our company that have resulted in a wonderful perception of the agency work to all our clients and several brands stakeholders of this market. In addition, Alexandre assumed a leadership role in presentations, inspiring and motivating all other employees."
"Alexandre is always a good bet. He is focused, creative and really goes deep on client and agency needs to draft a proposal. Moreover he is eloquent and personable which makes it easy to get a client to buy into a proposal."
'We’ve worked together in Ogilvy Design where I was his Creative Director. I’ve assigned Alexandre many projects in both Graphic as in Digital Design, which he delivered with excellent quality. He’s a versatile creative that can bring value to any project, he always has a wide approach to the projects mixing multiple areas of creativity along with different platforms. He is methodic and detail-oriented which normally results in visually inspiring visuals."
I had the pleasure of working with Alexandre and his team in the creation of disruptive strategies for the Martini Brand and the delivery was consistent and exceeding expectations. On top, his personality is engaging and pushes those around him to move forward to bigger and greater things.
"Alex is highly creative visually and also has very good technical knowledge. But most important (and not easily found in designers), Alexandre always understands and participates in the strategic parts of the project briefs, adding most of the times valuable positioning inputs for the brand. In short, he can easily have wide and integrated approaches to any project, connecting both the creative, strategical and technical 'dots'."
"When Planet created a Multimedia design department, Alex was one of the first two people chosen to create Planet’s initial website and co-develop the company's corporate CD-ROM. This involved using the standard design and multimedia applications (Freehand/Illustrator, Photoshop, GoLive, etc.) on the Macintosh and PC platforms as well as higher-end applications on Silicon Graphics design stations. Within a few years, he had learned basic 3D, video editing, multimedia authoring, and OS maintenance. He had also learned general office organization, team coordination, and project management."