BIO
The 30 seconds version.
Hello. I'm Alex.
I'm a Design Director with a background on Visual Design, with collaborative experience in UX, Product Design, and Design Strategy.
I'm passionate about the craft, pixel perfect and detail oriented, but never compromising deadlines or project objectives.
I've worked in many different types of projects, from mobile apps, to big web design builds, from art directing campaigns to branding projects and building design systems.
I've led teams of designers, illustrators, motion designers, and UX'ers, where I've not only oversaw their work but (and most rewarding for me), strived to inspire and grow their creative talent. I've also frequently bridged between creatives and the dev/tech teams, as I'm comfortable to learn, research and understand the techical challenges that might come up with new products.
I've also been very client-facing, as I've conducted presentations, stakeholder interviews and joint workshops.
I’m always open to new challenges. Have one that you think I might be a good match?
Get in touch with me. :-)
Work Experience
Both freelance and permanent roles.
May 2019
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The BIO Agency
London, UK
Lead Designer
Working mostly on new business pitches across several markets (payroll, mortgages, streaming media services, and more).
Dec 2018
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Apr 2019
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We Are Friday
London, UK
Design Lead
Redesiging an insurance website (brochure, and quote & buy journeys); stakeholders and customer interviews, insights analysis, defining new customer journeys, and digital brand definition.
Oct 2018
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Dec 2018
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UsTwo
London, UK
Lead Visual Designer
Working on a pitch for an American pharmaceutical brand; ideation, design, testing and interate on concepts for a health native app (mobile and smart watch integration).
Update: the pitch was won.
Aug 2018
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Oct 2018
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Digitas
London, UK
Design Director
Working on a finance brand, in web, mobile apps, and brand governance & guidelines.
Feb 2018
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Jul 2018
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Made by Fire
London UK
Head of Design
Leading and inspiring a creative team of 8, in several projects; core project involved managing and being hands-on for a new wearable product (high-end fitness), working closely with the client to define the product, features and objectives, as well as defining the digital brand guidelines and the design system.
Jun 2017
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Jan 2018
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Various Agencies
London, UK
Lead UI Designer
Working on pitches, and short term projects in various London agencies and studios: Foolproof, Brilliant Basics, Else London, Prospect, Maido, IBM IX
May 2017
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May 2017
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Possible London
London, UK
Design Director
Leading the design work on a pitch for a global cosmetics brand; defining new design concepts, style-guides and unified UI toolkit.
Feb 2017
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Apr 2017
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AKQA London
London, UK
Senior Designer
Working on a global website redesign project (automotive industry).
Aug 2016
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Jan 2017
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Foolproof
London, UK
Lead/Senior Visual Designer
Working on the web redesign for a global corporate brand.
Jan 2016
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Jul 2016
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Else London
London, UK
Lead Visual Designer
Mobile app pitch, website redesign and corporate big web build (style guides, UI kit, etc.)
Jan 2016
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Jan 2016
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Scoop Retail
London, UK
Lead Digital Designer
Working on the redesign the company's website.
Dec 2015
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Dec 2015
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Investis
London, UK
Lead Digital Designer
Working in web-design pitch for B2B corporate brand.
Oct 2015
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Dec 2015
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Adam&Eve DDB / Cain&Abel
London, UK
Digital Design Lead
Working on digital ideation and design projects, across multiple channels.
Sep 2015
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Oct 2015
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Brilliant Basics
London, UK
Lead Visual Designer
Redesigning new iOS app for a corporate brand, giving it a consistent design language and user experience.
Jul 2015
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Aug 2015
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MPC / CHI Partners
London, UK
Lead Digital Designer (Visual + UX)
Update of the TalkTalk X Factor 2016 mobile app.
Jun 2015
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Jun 2015
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The BIO Agency
London, UK
Senior Visual Designer
Pitch: website redesign for UK Butlin’s Resorts (inc. booking journey).
May 2015
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May 2015
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MPC
London, UK
Lead Digital Designer (Visual + UX)
Redesign of the company’s worldwide Intranet.
Apr 2015
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Apr 2015
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Analog Folk
London, UK
Senior Art Director
Working in the Malibu Digital-Out-of-Home summer campaign.
Feb 2015
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Apr 2015
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OWLR (startup)
London, UK
Digital Design Director
Create a new visual language for the mobile app OWLR: new redesigned logo, more optimised user experience and a new interface flexible enough to adapt to “flavoured” spin-off apps (multi vendor); UX & Styleguides lead and development collaboration.
Feb 2015
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Feb 2015
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MPC
London, UK
Lead Digital Designer
Design the interface for the upcoming Mac OS X app ACE - an app dedicated to use the proprietary animated character engine.
Jan 2015
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Jan 2015
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MPC / TBWA
London, UK
Lead Digital Designer
Working on the upcoming new Aquafresh app, using a 3D character library with live animation (using Unity 3D engine).
Oct 2014
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Jan 2015
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Monitise Create
London, UK
Lead Visual + UX Designer
Working on mobile payments concepts and ideas for Visa Europe, as part of an Innovation task force team; client workshops and presentations.
Aug 2014
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Oct 2014
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Totally Communications
London, UK
Digital Design Director
Overseeing the creation of website and micro sites of a team of 4 and also being hands-on; client presentations and pitching.
May 2014
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Aug 2014
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MPC / Weiden+Kennedy
London, UK
Lead Digital Designer (Visual + UX)
Working on a project for the Children Helpline International (www.freeourvoices.org).
Brand Republic Digital Awards: winner of Not For Profit & Public Sector award
May 2014
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Aug 2014
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MPC / CHI Partners
London, UK
Lead Digital Designer (Visual / UX)
CHI Partners: Working in TalkTalk/X Factor mobile app and website experience.
Mar 2014
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May 2014
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August Media
London, UK
Head of Digital Design
Revamp of websites, micro-sites (IKEA Family, OD Group, GAP) and new business proposals for current clients.
Jan 2014
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Mar 2014
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Grapple / Monitise Create
London, UK
Senior Digital Designer (UI / UX)
Wireframes, feature ideation and other design tasks for the version 2 of the official FIFA mobile app, mostly centred in Brazil WorldCup 2014 new features.
Football Business Awards: winner of Best App and winner of Best use of Technology awards
Sep 2013
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Dec 2013
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BBDO / Proximity
Lisbon, Portugal
Digital Design Lead
Digital projects in web design, social media, intranet and web campaigns.
Jan 2013
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Oct 2013
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McCann Erickson
Lisbon, Portugal
Digital Creative Lead
During the year of 2013 had partnered with McCann Portugal as digital creative lead for many new business projects.
Dec 2011
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Dec 2012
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Research & Design
Lisbon, Portugal
Digital Design Director
Creative Director of this digital design boutique (web design, mobile apps. social media); managed a team of 5+ designers and oversaw the development team.
Jan 2008
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Nov 2011
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ActualSales
Lisbon, Portugal
Digital Creative Director
Creative Director at Portugal's leading web campaign agency. Also was responsible for opening the Madrid creative office recruiting the local creative team.
Mar 2007
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Dec 2008
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McCann Erickson
Lisbon, Portugal
Senior Designer & Art Director
Worked as Senior Creative in several projects in graphic design, advertising, packaging, point-of-sale and activation.
Jan 2007
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Mar 2007
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Leo Burnett / Arc
Lisbon, Portugal
Web Designer
Freelance web designer at Leo Burnett /Arc.
Nov 2006
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Jan 2007
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Ogilvy Design
Lisbon, Portugal
Designer & Art Director
Worked as senior creative in several projects of graphic design, advertising, packaging, point-of-sale and activation.
BRANDS
Some of the brands and products worked on.
REFERENCES
What other people are saying about Alex.
Head of Digital and Interactive, MPC
"Alex is a brilliant designer with exceptional UX skills to boot. A lively, creative and very solutions-oriented addition to the team, I enjoy working with him immensely and am grateful for the attention to detail, flexibility and creative excellence he brings to the projects I have worked with him on."
Senior Producer, MPC
"Alex is a gifted designer - consistently producing work with pace and diligence across any mobile or web platform. Also, his great knowledge of UX complements his designs perfectly. Alex has a level headed, but happy and optimistic attitude, which is a bonus for a team under stress. I'd have him on my team any time, and hope to have the chance."
VP / Client Partner, Monitise Create
"Alex was an inspirational character full of ideas and passion, grounded with common sense and commercial acumen.
Great with clients, a charmer and a very savvy creative - I would recommend hiring the man in a heartbeat."
Head of Community Management, BBDO Portugal
"He's always motivated and looking for new paths, new ideas, new concepts. Knows what team work really is and knows how to focus on what really matters.
I really liked working with him because he's that kind of person that combines a good ability to work to an uncommon creativity, which is always motivating and interesting. He is educated, interested and sincere, characteristics that ultimately are reflected in the quality of his work."
Chief Creative Officer, McCann Lisbon
"Besides being a joy to work with, Alexandre is a take-charge person who is able to present stunning creative ideas and communicate the campaigns and creative approaches in a clear and very sharp way. He has successfully developed successful campaigns for our company that have resulted in a wonderful perception of the agency work to all our clients and several brands stakeholders of this market. In addition, Alexandre assumed a leadership role in presentations, inspiring and motivating all other employees."
CEO, McCann Lisbon
"Alexandre is always a good bet. He is focused, creative and really goes deep on client and agency needs to draft a proposal. Moreover he is eloquent and personable which makes it easy to get a client to buy into a proposal."
Creative Director, Ogilvy Design
'We’ve worked together in Ogilvy Design where I was his Creative Director. I’ve assigned Alexandre many projects in both Graphic as in Digital Design, which he delivered with excellent quality. He’s a versatile creative that can bring value to any project, he always has a wide approach to the projects mixing multiple areas of creativity along with different platforms. He is methodic and detail-oriented which normally results in visually inspiring visuals."
Senior Brand Manager, Bacardi-Martini Portugal
I had the pleasure of working with Alexandre and his team in the creation of disruptive strategies for the Martini Brand and the delivery was consistent and exceeding expectations. On top, his personality is engaging and pushes those around him to move forward to bigger and greater things.
EMEA Director, ActualSales
"Alex is highly creative visually and also has very good technical knowledge. But most important (and not easily found in designers), Alexandre always understands and participates in the strategic parts of the project briefs, adding most of the times valuable positioning inputs for the brand. In short, he can easily have wide and integrated approaches to any project, connecting both the creative, strategical and technical 'dots'."
Founding Partner, Planet Multimedia
"When Planet created a Multimedia design department, Alex was one of the first two people chosen to create Planet’s initial website and co-develop the company's corporate CD-ROM. This involved using the standard design and multimedia applications (Freehand/Illustrator, Photoshop, GoLive, etc.) on the Macintosh and PC platforms as well as higher-end applications on Silicon Graphics design stations. Within a few years, he had learned basic 3D, video editing, multimedia authoring, and OS maintenance. He had also learned general office organization, team coordination, and project management."
