WEB + FUTURE VISION

Moja

Sector

Insurance

Moja is AXA's new digital-only insurance brand for customers who buy products or use services via their smartphone or tablet.

Moja’s tagline is ‘simpler, fairer, and always there’. This is demonstrated by its focus on providing an intuitive online experience with an easy-to-understand customer journey, straightforward information and no insurance jargon.

WEB + FUTURE VISION

Moja

Sector

Insurance

Moja is AXA's new digital-only insurance brand for customers who buy products or use services via their smartphone or tablet.

Moja’s tagline is ‘simpler, fairer, and always there’. This is demonstrated by its focus on providing an intuitive online experience with an easy-to-understand customer journey, straightforward information and no insurance jargon.

WEB + FUTURE VISION

Moja

Sector

Insurance

Moja is AXA's new digital-only insurance brand for customers who buy products or use services via their smartphone or tablet.

Moja’s tagline is ‘simpler, fairer, and always there’. This is demonstrated by its focus on providing an intuitive online experience with an easy-to-understand customer journey, straightforward information and no insurance jargon.

We want 'something' we can use internally to generate engagement of all internal stakeholders, including C-suite.

The brief

Working in alignment with the branding team, we were tasked with the creation and development of the brand digital design language.

More specifically, we'd look at the quote journey (the primary source of business for insurance brands), but also explore what the experience future vision for the product could be, with the latter being an essential internal engagement piece.

We want 'something' we can use internally to generate engagement of all internal stakeholders, including C-suite.

The brief

Working in alignment with the branding team, we were tasked with the creation and development of the brand digital design language.

More specifically, we'd look at the quote journey (the primary source of business for insurance brands), but also explore what the experience future vision for the product could be, with the latter being an essential internal engagement piece.

We want 'something' we can use internally to generate engagement of all internal stakeholders, including C-suite.

The brief

Working in alignment with the branding team, we were tasked with the creation and development of the brand digital design language.

More specifically, we'd look at the quote journey (the primary source of business for insurance brands), but also explore what the experience future vision for the product could be, with the latter being an essential internal engagement piece.

UX research: looking at best in class and ways to optimise the quote journey

UI toolkit: setup a brand UI to support all work streams

UX research: looking at best in class and ways to optimise the quote journey

UI toolkit: setup a brand UI to support all work streams

UX research: looking at best in class and ways to optimise the quote journey

UI toolkit: setup a brand UI to support all work streams

The work

With different work streams starting at the same time and no design language yet to be defined, it became essential to setup design process that not only was air tight, but also supported multi-squads.

First we created a UX/UI toolkit that brought the brand essentials (colour, typography, etc) as well as expanding it with the foundations for digital (e.g.: supporting colours, buttons, input fields, etc.), whilst insuring accessibility standards were in place.

At the same time, we defined two squads for two main work streams: one to focus on the quote journey for the web, and another to work on the future vision prototype. Both streams would use a newly created UX/UI toolkit, as well as contribute to its growth with new patterns and components.

The language created is vibrant and clean, anchored to the brand principles of transparency and simplicity. It uses bold typography iconography as well as animation to add a level of playfulness to the experience.

Role

Design/creative director

Team

3 senior designers

Duration

16 weeks (quote) / 2 weeks (future vision)

Skills

Digital branding

Design systems

Product design

Prototyping

Client presentation

The work

With different work streams starting at the same time and no design language yet to be defined, it became essential to setup design process that not only was air tight, but also supported multi-squads.

First we created a UX/UI toolkit that brought the brand essentials (colour, typography, etc) as well as expanding it with the foundations for digital (e.g.: supporting colours, buttons, input fields, etc.), whilst insuring accessibility standards were in place.

At the same time, we defined two squads for two main work streams: one to focus on the quote journey for the web, and another to work on the future vision prototype. Both streams would use a newly created UX/UI toolkit, as well as contribute to its growth with new patterns and components.

The language created is vibrant and clean, anchored to the brand principles of transparency and simplicity. It uses bold typography iconography as well as animation to add a level of playfulness to the experience.

Role

Design/creative director

Team

3 senior designers

Duration

16 weeks (quote) / 2 weeks (future vision)

Skills

Digital branding

Design systems

Product design

Prototyping

Client presentation

The work

With different work streams starting at the same time and no design language yet to be defined, it became essential to setup design process that not only was air tight, but also supported multi-squads.

First we created a UX/UI toolkit that brought the brand essentials (colour, typography, etc) as well as expanding it with the foundations for digital (e.g.: supporting colours, buttons, input fields, etc.), whilst insuring accessibility standards were in place.

At the same time, we defined two squads for two main work streams: one to focus on the quote journey for the web, and another to work on the future vision prototype. Both streams would use a newly created UX/UI toolkit, as well as contribute to its growth with new patterns and components.

The language created is vibrant and clean, anchored to the brand principles of transparency and simplicity. It uses bold typography iconography as well as animation to add a level of playfulness to the experience.

Role

Design/creative director

Team

3 senior designers

Duration

16 weeks (quote) / 2 weeks (future vision)

Skills

Digital branding

Design systems

Product design

Prototyping

Client presentation

Quote: using modern APIs and new patterns to simplify data capture and shorten the journey

Quote: using modern APIs and new patterns to simplify data capture and shorten the journey

Quote: using modern APIs and new patterns to simplify data capture and shorten the journey

Using speech recognition and AI to service new products

Make a claim is easier and full mobile friendly

Using speech recognition and AI to service new products

Make a claim is easier and full mobile friendly

Using speech recognition and AI to service new products

Make a claim is easier and full mobile friendly

Hello.

I'm Alex, a design / creative director with a background in interface, product and visual design, and a strong collaborative experience in UX, research, and design strategy.

Hello.

I'm Alex, a design / creative director with a background in interface, product and visual design, and a strong collaborative experience in UX, research, and design strategy.

Hello.

I'm Alex, a design / creative director with a background in interface, product and visual design, and a strong collaborative experience in UX, research, and design strategy.

© 2023 Alex Carvalho, all rights reserved. Disclaimer: none of the work showcased in this website contains real client content or data, and its sole purpose is to demonstrate creative skills and experience.

© 2023 Alex Carvalho, all rights reserved. Disclaimer: none of the work showcased in this website contains real client content or data, and its sole purpose is to demonstrate creative skills and experience.

© 2023 Alex Carvalho, all rights reserved. Disclaimer: none of the work showcased in this website contains real client content or data, and its sole purpose is to demonstrate creative skills and experience.