BRANDING / PRODUCT DESIGN
SAAS / Mortgage
Target B is a brand created to revolutionise the mortgage application process for lenders, brokers and customers.
Its first product, Mortgage Hub, is an origination platform digital by-design, white-labelled and customer-centric, aimed at disrupting the mortgage market.
The different stages required different skill sets and design processes.
Branding: created the final identity after multiple iterations with different namings.
Ideation: collaborative workshops and subsequent rapid design & prototype around the key disruptive concepts, for C-suite stakeholders.
Design of user flows and visual language of the brand's Mortgage Hub, bringing to life the key market-changing ideas.
Create a vision video introducing the brand, the proposition, and the platform.
Finally, a sprint-based design & build of the final white-label product.
Examples of the different deliverables below.
3 senior designers