BRANDING / PRODUCT DESIGN

Target B

Sector

SAAS / Mortgage

Target B is a brand created to revolutionise the mortgage application process for lenders, brokers and customers.

Its first product, Mortgage Hub, is an origination platform digital by-design, white-labelled and customer-centric, aimed at disrupting the mortgage market.

BRANDING / PRODUCT DESIGN

Target B

Sector

SAAS / Mortgage

Target B is a brand created to revolutionise the mortgage application process for lenders, brokers and customers.

Its first product, Mortgage Hub, is an origination platform digital by-design, white-labelled and customer-centric, aimed at disrupting the mortgage market.

BRANDING / PRODUCT DESIGN

Target B

Sector

SAAS / Mortgage

Target B is a brand created to revolutionise the mortgage application process for lenders, brokers and customers.

Its first product, Mortgage Hub, is an origination platform digital by-design, white-labelled and customer-centric, aimed at disrupting the mortgage market.

Summary

The different stages required different skill sets and design processes.

  1. Branding: created the final identity after multiple iterations with different namings.

  2. Ideation: collaborative workshops and subsequent rapid design & prototype around the key disruptive concepts, for C-suite stakeholders.

  3. Design of user flows and visual language of the brand's Mortgage Hub, bringing to life the key market-changing ideas.

  4. Create a vision video introducing the brand, the proposition, and the platform.

  5. Finally, a sprint-based design & build of the final white-label product.

Examples of the different deliverables below.

Role

Design director

Team

3 senior designers

Duration

6 months

Skills

Branding

Workshop

Product design

Prototyping

Client presentation

Summary

The different stages required different skill sets and design processes.

  1. Branding: created the final identity after multiple iterations with different namings.

  2. Ideation: collaborative workshops and subsequent rapid design & prototype around the key disruptive concepts, for C-suite stakeholders.

  3. Design of user flows and visual language of the brand's Mortgage Hub, bringing to life the key market-changing ideas.

  4. Create a vision video introducing the brand, the proposition, and the platform.

  5. Finally, a sprint-based design & build of the final white-label product.

Examples of the different deliverables below.

Role

Design director

Team

3 senior designers

Duration

6 months

Skills

Branding

Workshop

Product design

Prototyping

Client presentation

Summary

The different stages required different skill sets and design processes.

  1. Branding: created the final identity after multiple iterations with different namings.

  2. Ideation: collaborative workshops and subsequent rapid design & prototype around the key disruptive concepts, for C-suite stakeholders.

  3. Design of user flows and visual language of the brand's Mortgage Hub, bringing to life the key market-changing ideas.

  4. Create a vision video introducing the brand, the proposition, and the platform.

  5. Finally, a sprint-based design & build of the final white-label product.

Examples of the different deliverables below.

Role

Design director

Team

3 senior designers

Duration

6 months

Skills

Branding

Workshop

Product design

Prototyping

Client presentation

Hello.

I'm Alex, a design / creative director with a background in interface, product and visual design, and a strong collaborative experience in UX, research, and design strategy.

Hello.

I'm Alex, a design / creative director with a background in interface, product and visual design, and a strong collaborative experience in UX, research, and design strategy.

Hello.

I'm Alex, a design / creative director with a background in interface, product and visual design, and a strong collaborative experience in UX, research, and design strategy.

© 2023 Alex Carvalho, all rights reserved. Disclaimer: none of the work showcased in this website contains real client content or data, and its sole purpose is to demonstrate creative skills and experience.

© 2023 Alex Carvalho, all rights reserved. Disclaimer: none of the work showcased in this website contains real client content or data, and its sole purpose is to demonstrate creative skills and experience.

© 2023 Alex Carvalho, all rights reserved. Disclaimer: none of the work showcased in this website contains real client content or data, and its sole purpose is to demonstrate creative skills and experience.