BRANDING / PRODUCT DESIGN
Target B
Sector
SAAS / Mortgage
Target B is a brand created to revolutionise the mortgage application process for lenders, brokers and customers.
Its first product, Mortgage Hub, is an origination platform digital by-design, white-labelled and customer-centric, aimed at disrupting the mortgage market.
![](https://framerusercontent.com/images/DyPqzGNDDczfI7mcBrClH6rNog.png)
BRANDING / PRODUCT DESIGN
Target B
Sector
SAAS / Mortgage
Target B is a brand created to revolutionise the mortgage application process for lenders, brokers and customers.
Its first product, Mortgage Hub, is an origination platform digital by-design, white-labelled and customer-centric, aimed at disrupting the mortgage market.
![](https://framerusercontent.com/images/DyPqzGNDDczfI7mcBrClH6rNog.png)
BRANDING / PRODUCT DESIGN
Target B
Sector
SAAS / Mortgage
Target B is a brand created to revolutionise the mortgage application process for lenders, brokers and customers.
Its first product, Mortgage Hub, is an origination platform digital by-design, white-labelled and customer-centric, aimed at disrupting the mortgage market.
![](https://framerusercontent.com/images/DyPqzGNDDczfI7mcBrClH6rNog.png)
Summary
The different stages required different skill sets and design processes.
Branding: created the final identity after multiple iterations with different namings.
Ideation: collaborative workshops and subsequent rapid design & prototype around the key disruptive concepts, for C-suite stakeholders.
Design of user flows and visual language of the brand's Mortgage Hub, bringing to life the key market-changing ideas.
Create a vision video introducing the brand, the proposition, and the platform.
Finally, a sprint-based design & build of the final white-label product.
Examples of the different deliverables below.
Role
Design director
Team
3 senior designers
Duration
6 months
Skills
Branding
Workshop
Product design
Prototyping
Client presentation
Summary
The different stages required different skill sets and design processes.
Branding: created the final identity after multiple iterations with different namings.
Ideation: collaborative workshops and subsequent rapid design & prototype around the key disruptive concepts, for C-suite stakeholders.
Design of user flows and visual language of the brand's Mortgage Hub, bringing to life the key market-changing ideas.
Create a vision video introducing the brand, the proposition, and the platform.
Finally, a sprint-based design & build of the final white-label product.
Examples of the different deliverables below.
Role
Design director
Team
3 senior designers
Duration
6 months
Skills
Branding
Workshop
Product design
Prototyping
Client presentation
Summary
The different stages required different skill sets and design processes.
Branding: created the final identity after multiple iterations with different namings.
Ideation: collaborative workshops and subsequent rapid design & prototype around the key disruptive concepts, for C-suite stakeholders.
Design of user flows and visual language of the brand's Mortgage Hub, bringing to life the key market-changing ideas.
Create a vision video introducing the brand, the proposition, and the platform.
Finally, a sprint-based design & build of the final white-label product.
Examples of the different deliverables below.
Role
Design director
Team
3 senior designers
Duration
6 months
Skills
Branding
Workshop
Product design
Prototyping
Client presentation
![](https://framerusercontent.com/images/xw5GYKPR8Sn3CirATSAPZZA3T4.png)
![](https://framerusercontent.com/images/xw5GYKPR8Sn3CirATSAPZZA3T4.png)
![](https://framerusercontent.com/images/xw5GYKPR8Sn3CirATSAPZZA3T4.png)
![](https://framerusercontent.com/images/v3uCsngRRVOAfVMWeT5jZWf01ow.png)
![](https://framerusercontent.com/images/k0qBMQ8gSFEEHSbT3I8wNs4IOs.png)
![](https://framerusercontent.com/images/Gbzgmn2fIorYlGRb7wemsYMi6G0.png)
![](https://framerusercontent.com/images/v3uCsngRRVOAfVMWeT5jZWf01ow.png)
![](https://framerusercontent.com/images/k0qBMQ8gSFEEHSbT3I8wNs4IOs.png)
![](https://framerusercontent.com/images/Gbzgmn2fIorYlGRb7wemsYMi6G0.png)
![](https://framerusercontent.com/images/v3uCsngRRVOAfVMWeT5jZWf01ow.png)
![](https://framerusercontent.com/images/k0qBMQ8gSFEEHSbT3I8wNs4IOs.png)
![](https://framerusercontent.com/images/Gbzgmn2fIorYlGRb7wemsYMi6G0.png)