Create a Christmas Special pack for William Lawson's Whisky 12 Years. It should stand out in selected retailers, in context of loud 'noise' from other competitors.
William Lawson's is a classic blended Scotch whisky with a sweet, medium-bodied flavour. Made with a high malt content, the blend was first produced by William Lawson in 1849.
The pack is cutout with an illustration that is inspired in the gaelic meaning of whisky: Water of Life. The composite represents the cycle of water with the thistle at the centre (Scotland's national flower). The box is all black, with the brand and product description 'printed' with UV coating/varnish in the front and printed stickers on the sides (for better readability).
For Point of Sale, the pack would get a battery-powered LED light, coloured by the product itself, fading on and off, as if 'alive', creating an expected effect in the retail space.
This pack was created on a pitch and was one of the three winners, being later adapted for budget reasons.