Create a pre-summer campaign to remind women that it's time to get in shape for the beach and nothing like Fitness whole-grain cereals to help them achieve their best.
Nestlé Fitness breakfast cereal provides a sensible, great-tasting start to the day; delicious flakes made with whole grain and important vitamins and minerals, including Calcium and Iron.
Simple press ad concept that was then adapted for POS materials and trade brochure.