Create a premium brochure for the President of Microsoft to hand personally to local decision makers (ministers, CEOs, etc.) during his Europe tour.
The tech giant Microsoft is present not only in daily computer products but also in local communities, providing technology to help citizenship and innovation projects.
The brochure was packed in a black and silver-printed pack, made of hard paper card. Inside it, a square borchure with the brand's global campaign 'Realizing Potencial', dedicated to showcase real histories of how Microsoft has enabled people to become their best. The campaign's imagery, shot by renowned photographer Richard Renaldi.