THE BRIEF
Create a sub-brand to aggregate all local innovation projects that Microsoft supports; the new name 'boost' is based on the insight 'Microsoft is an Innovation enabler'.
ABOUT THE BRAND
The tech giant Microsoft is present not only in daily computer products but also in local communities, providing technology to help citizenship and innovation projects.
SOLUTION
The logo Boost, with its overlapping letters, strong typeface and ascending curve, remind the user how the brand compete product range helps projects lift above expectations, taking off into innovative territories.
The brochure uses brand elements like the curves and blue grey shades on the outside and a clean layout in the inside. Hard paper, matte encapsulation and UV localised coating gives it a qualify finishing.
