Martini
Brand Campaign
MADE BY NATURE
Education campaign to clarify consumers that Martini ingredients are 100% natural.
THE BRIEF
Create a campaign (ATL and Catering industry) to inform consumers that Martini products are made 100% with natural ingredients.
ABOUT THE BRAND
The Martini is a cocktail made with gin and vermouth, and garnished with an olive or a lemon twist. Over the years, the Martini has become one of the best-known mixed alcoholic beverages
SOLUTION
Composite of real, 100% natural ingredients that are used in Martini, even though the full recipe is still a company secret; in the centre, product bottles and flying over is a hummingbird, 'obviously' attracted by the product natural characteristics.
The campaign was very successful and later adopted by other european countries (France, Spain, Italy and Greece).
SKILLS USED IN THIS PROJECT
Art Direction
Creative Lead
Shooting
