Create a campaign (ATL and Catering industry) to inform consumers that Martini products are made 100% with natural ingredients.
The Martini is a cocktail made with gin and vermouth, and garnished with an olive or a lemon twist. Over the years, the Martini has become one of the best-known mixed alcoholic beverages
Composite of real, 100% natural ingredients that are used in Martini, even though the full recipe is still a company secret; in the centre, product bottles and flying over is a hummingbird, 'obviously' attracted by the product natural characteristics.
The campaign was very successful and later adopted by other european countries (France, Spain, Italy and Greece).