Olá / Wall's
Magnum
ATTRACTED TO DEVOTION
Alignment campaign for three new flavours of one of the world's most popular ice-cream.
THE BRIEF
Aligned with the international campaign, create three new executions for three new flavours
ABOUT THE BRAND
Wall’s ice-creams was founded in 1786 with a mission to bring more smiles to more people.
SOLUTION
On all three executions, the concept 'pure devotion' was kept present in the layouts, where a 'divine light' illuminates the product; in the background, national animals appear attracted by this 'unknown divinity'.
SKILLS USED IN THIS PROJECT
Art Direction
Creative Lead
