Create a campaign that focuses on the island's history that can be relevant for both local and foreign visitors.
Madeira Story Centre is an interactive place where visitors can learn everything about Madeira’s history.
After visiting the MSC and getting to know more about the island's history, four universally known people/characters were chosen: Winston Churchill, Princess Sissi, Napoleon Bonaparte and Pirates. All of them stayed on the island (or at close shore, in Napoleon's case) so it would be only natural that they would star on the island campaign.
Press ads, billboards, banners and radio ads where produced for this campaign.