Madeira Story Centre
Ad Campaign
DISCOVER THE PAST
Ad campaign for Madeira Story Centre featuring past celebrities that stayed in the island.
THE BRIEF
Create a campaign that focuses on the island's history that can be relevant for both local and foreign visitors.
ABOUT THE BRAND
Madeira Story Centre is an interactive place where visitors can learn everything about Madeira’s history.
SOLUTION
After visiting the MSC and getting to know more about the island's history, four universally known people/characters were chosen: Winston Churchill, Princess Sissi, Napoleon Bonaparte and Pirates. All of them stayed on the island (or at close shore, in Napoleon's case) so it would be only natural that they would star on the island campaign.
Press ads, billboards, banners and radio ads where produced for this campaign.
SKILLS USED IN THIS PROJECT
Concept & Ideation
Art Direction
