L'Oréal Paris
Collagen
CUTTING EDGE CARE
Launch of the revolutionary skin care product in selected retails stores.
THE BRIEF
Collagen by L'Oréal Paris is the first collagen-based skin care product that's affordable and available in retail stores.
ABOUT THE BRAND
L'Oréal Paris is a world leader in skin care products, with more than 30 years of dedicated research and cutting edge innovations.
SOLUTION
Using the product ambassador, Claudia Schiffer, the campaign launched on Elle Magazine as a fake cover with the concept: 'It's your face' (expression that in Portuguese has a double meaning 'it's totally you').POS materials were then created for selected department stores and premium retail stores.
SKILLS USED IN THIS PROJECT
Art Direction
Concept & Ideation
