Volvo
Volvo Cars
EDITORIAL
LOOK
Redesign the global website of the Volvo Cars segment.
THE BRIEF
Redesign the global website of the Volvo Cars segment.
ABOUT THE BRAND
Volvo Cars, stylised as VOLVO, is a Swedish luxury vehicles company. It is headquartered on Torslanda in Gothenburg. Volvo cars are marketed and sold by regional market companies and national sales companies through approximately 2,300 local dealers in about 100 countries
SOLUTION
The concept for the new Volvo Cars website is more stylised and editorial, giving the spotlight to the great photography that the brand produces (frequently taken by some of the best international photographers).
Also, the new visuals use a more balanced and elegant typography, put a side the previous Volvo broad typeface (that looked not only too heavy but also quite "cartoon-ish".
SKILLS USED IN THIS PROJECT
Art Direction
Typography
Visual Design
