Design the company website following the brand guidelines: a mix of retro and modern look; include user generated content from both the annual illustration contest and social media.
Quiosque de Refresco are a group of iconic vintage kiosks located in the city's main cultural areas, serving tradicional products from beverages, snacks, coffees and drinks.
The concept for this website was to focus on the historical kiosks, using it as the base to create the navigation iconography. Then, the brand's typography was used across the website, as well as the official colours and ornamental vector shapes (ribbons).
Integration with Instagram hash-tagged content allowed users to have their 'voice' present on the website. Also, artist illustrations from the annual contest promoted by the brand were incorporated in the website.
A photo shoot was planned and art directed to that all kiosk photos would be adaptable to both online and offline platforms.