REDESIGN + CRO + DESIGN SYSTEM
Regus
Sector
Real estate
For more than 30 years, Regus helped businesses find and create the perfect workspace for their people. Their extensive network of locations enables companies of all sizes to work wherever, and however they need.
Regus' office space, co-working environments, business lounges and meeting rooms come with everything taken care of. Experienced, friendly teams sort all the details and services, so people can be more productive and stay focussed on what's important.
REDESIGN + CRO + DESIGN SYSTEM
Regus
Sector
Real estate
For more than 30 years, Regus helped businesses find and create the perfect workspace for their people. Their extensive network of locations enables companies of all sizes to work wherever, and however they need.
Regus' office space, co-working environments, business lounges and meeting rooms come with everything taken care of. Experienced, friendly teams sort all the details and services, so people can be more productive and stay focussed on what's important.
REDESIGN + CRO + DESIGN SYSTEM
Regus
Sector
Real estate
For more than 30 years, Regus helped businesses find and create the perfect workspace for their people. Their extensive network of locations enables companies of all sizes to work wherever, and however they need.
Regus' office space, co-working environments, business lounges and meeting rooms come with everything taken care of. Experienced, friendly teams sort all the details and services, so people can be more productive and stay focussed on what's important.
“
We want to partner with a team we can collaborate closely with, ideating and testing in a fast but considered way.
The brief
This project landed at the peak of the pandemic where we partnered with Regus to develop a CRO programme, and at the same time refine the design language for the UK website first, and then across the world.
Our brief was to optimise the main journeys - discover and purchase - and take the existing UI toolkit and evolve it into a modern design system.
“
We want to partner with a team we can collaborate closely with, ideating and testing in a fast but considered way.
The brief
This project landed at the peak of the pandemic where we partnered with Regus to develop a CRO programme, and at the same time refine the design language for the UK website first, and then across the world.
Our brief was to optimise the main journeys - discover and purchase - and take the existing UI toolkit and evolve it into a modern design system.
“
We want to partner with a team we can collaborate closely with, ideating and testing in a fast but considered way.
The brief
This project landed at the peak of the pandemic where we partnered with Regus to develop a CRO programme, and at the same time refine the design language for the UK website first, and then across the world.
Our brief was to optimise the main journeys - discover and purchase - and take the existing UI toolkit and evolve it into a modern design system.
The work
The design team which I led worked in collaboration with the CRO experts, content strategists, and other client-side practitioners (analysts, PO, etc) to define the main optimisation opportunities, for which we provided hi-fi designs at fast pace.
As the CRO programme developed we took the existing UI toolkit and updated it to better match the code structure, reviewing every component, adding auto-layout, variations, and responsiveness across the whole library supporting 4 breakpoints.
At the same time we started to design new components and patterns, bringing animation and interaction into the experience, as well as refining the visual standards of the design language.
Role
Design director
Team
2 senior designers 1 content strategist
Duration
18 months
Skills
Content strategy
Workshop
UX/UI design
Prototyping
Client presentation
The work
The design team which I led worked in collaboration with the CRO experts, content strategists, and other client-side practitioners (analysts, PO, etc) to define the main optimisation opportunities, for which we provided hi-fi designs at fast pace.
As the CRO programme developed we took the existing UI toolkit and updated it to better match the code structure, reviewing every component, adding auto-layout, variations, and responsiveness across the whole library supporting 4 breakpoints.
At the same time we started to design new components and patterns, bringing animation and interaction into the experience, as well as refining the visual standards of the design language.
Role
Design director
Team
2 senior designers 1 content strategist
Duration
18 months
Skills
Content strategy
Workshop
UX/UI design
Prototyping
Client presentation
The work
The design team which I led worked in collaboration with the CRO experts, content strategists, and other client-side practitioners (analysts, PO, etc) to define the main optimisation opportunities, for which we provided hi-fi designs at fast pace.
As the CRO programme developed we took the existing UI toolkit and updated it to better match the code structure, reviewing every component, adding auto-layout, variations, and responsiveness across the whole library supporting 4 breakpoints.
At the same time we started to design new components and patterns, bringing animation and interaction into the experience, as well as refining the visual standards of the design language.
Role
Design director
Team
2 senior designers 1 content strategist
Duration
18 months
Skills
Content strategy
Workshop
UX/UI design
Prototyping
Client presentation
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