Alex Carvalho
DESIGN DIRECTOR / LEAD
ALL
ALL
Volvo
Volvo Cars

EDITORIAL
LOOK

Redesign the global website of the Volvo Cars segment.

THE BRIEF

Redesign the global website of the Volvo Cars segment.

ABOUT THE BRAND

Volvo Cars, stylised as VOLVO, is a Swedish luxury vehicles company. It is headquartered on Torslanda in Gothenburg. Volvo cars are marketed and sold by regional market companies and national sales companies through approximately 2,300 local dealers in about 100 countries

SOLUTION

The concept for the new Volvo Cars website is more stylised and editorial, giving the spotlight to the great photography that the brand produces (frequently taken by some of the best international photographers).

Also, the new visuals use a more balanced and elegant typography, put a side the previous Volvo broad typeface (that looked not only too heavy but also quite "cartoon-ish".

SKILLS USED IN THIS PROJECT
Art Direction
Typography
Visual Design