Alex Carvalho
DESIGN DIRECTOR / LEAD
ALL
ALL
Eli Lilly
Vega App Pitch

Logging
migraines

An app that makes migraine logging easier.

THE BRIEF

Targeted at migraine patients, create a product that helps the important migraine logging process, which helps to anticipate migraine attacks, and supports better medication.

ABOUT THE BRAND

Eli Lilly and Company is an American pharmaceutical company headquartered in Indianapolis, Indiana, with offices in 18 countries. Its products are sold in approximately 125 countries

SOLUTION

From the beginning, the challenge was quite clear: how do design an interface for people that are going though a pain event? What are the minimum interactions, at what given moments?

To answer that, a simplified, "toy-ish" kind of interface started to be designed; using high contrast (to be readable in both light and dark environments), 'chunky' iconography (as little ornamatention as possible), and highly-readable typography supporting the 'de-jargonised' language.

Colours are vivid, and shapes are organic. Movement is used to represent pain level (different levels have different shapes, with different sharpness and speed).

Daily 'function level' provides a more personal assessment to the doctor.

Integrating with other health data (e.g.: Apple Health) to help anticipate attacks.

Adding personal audio notes for future reference, and doctor playback.

Siri shortcuts simplify updating and logging, even during migraine attacks.

SKILLS USED IN THIS PROJECT
Branding
Concept & Ideation
Design Lead
Iconography
Visual Design
Prototyping