Alex Carvalho
DESIGN DIRECTOR / LEAD
ALL
ALL
O2 Arena
Ideas Pitch

BOOST
ENGAGEMENT

Idea pitch for London's biggest indoor venue.

THE BRIEF

Research and ideate concepts that expand the O2 Arena experience, integrating technology with live events to engage the audience post-event.

ABOUT THE BRAND

The O2 Arena is a multi-purpose indoor arena in the centre of The O2 entertainment complex on the Greenwich Peninsula in southeast London

SOLUTION

The outcome of 2 weeks work was three main ideas to include in the O2 Arena App, that improved the experience beyond the 'expected' features (like info on events and artists, buying & manage tickets, etc.)

Synched health data

A new feature that would combine an event timeline with the user's health data (e.g.: heart rate), creating a personalised event history.

Crowd location tech

Using low-power location technology (like iBeacon), and the official new event photos, allow the user to find and tag him/herself in the crowd of a certain event.

Fun stats

Also, each event would have funny generated stats, with a CMS platform to facilitate its creation.

SKILLS USED IN THIS PROJECT
Art Direction
Concept & Ideation
Design Lead
Visual Design