Alex Carvalho
DESIGN DIRECTOR / LEAD
ALL
ALL
England Golf
Get Into Golf

EVERYONE
WELCOME

Helping England Golf promote the sport across new audiences.

THE BRIEF

Redesign the website Get Into Golf, ideally integrating the ATL campaign concept.

ABOUT THE BRAND

England Golf, truly believes that golf is for everyone. So they created Get into Golf to inspire more people to give it a go and enjoy golf.

SOLUTION

The campaign had some strong visuals: vivid colours, combined in the defined sets; photography showed real people wearing casual clothes, quite opposite to the common predictable "golf attire".

The campaign colours were used in the new web concept, keeping their essence: strong, bold, and vivid. The website colours, like the campaign, dynamically change, cycling between the pre-defined colour sets, making the website look different upon every new visit.

A graphic device was introduced on some components (e.g.: page hero), to create an unexpected element, adding unpredictability to the component shapes.

The redesigned areas included: 

• Homepage

• Club search results

• Club details page

• Booking a Lesson flow

• Brand centre (NEW)

Fully responsive: 320, 1024 and 1440 break points

Customised map pin keeping the golfing theme across every UI element

Clear and crisp iconography helps content flow in a friendly way

Three lesson levels: created with typography and boxes with different weights

Graphic device appears in multiple elements, in multiple pages (not just on the homepage)

SKILLS USED IN THIS PROJECT
Design Lead
Iconography
Visual Design
Prototyping
Sketch