Redesign the website Get Into Golf, ideally integrating the ATL campaign concept.
England Golf, truly believes that golf is for everyone. So they created Get into Golf to inspire more people to give it a go and enjoy golf.
The campaign had some strong visuals: vivid colours, combined in the defined sets; photography showed real people wearing casual clothes, quite opposite to the common predictable "golf attire".
The campaign colours were used in the new web concept, keeping their essence: strong, bold, and vivid. The website colours, like the campaign, dynamically change, cycling between the pre-defined colour sets, making the website look different upon every new visit.
A graphic device was introduced on some components (e.g.: page hero), to create an unexpected element, adding unpredictability to the component shapes.
The redesigned areas included:
• Club search results
• Club details page
• Booking a Lesson flow
• Brand centre (NEW)
Fully responsive: 320, 1024 and 1440 break points
Customised map pin keeping the golfing theme across every UI element
Clear and crisp iconography helps content flow in a friendly way
Three lesson levels: created with typography and boxes with different weights
Graphic device appears in multiple elements, in multiple pages (not just on the homepage)